Opens 2nd October 2026
The serra residences
See Price Guide, Floor Plans and Secure Preview Access Before Launch
Home – New Condos – Core Central Region – The Serra Residences
luxury living at Novena redefined
price guide
Register your interest today!
Updated: 12th October 2026
To plan your purchase with clarity, you can use the following calculators before committing:
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2-Bedroom+Study From $2.22M
710 sqft
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3-Bedroom From $2.38M
764 sqft
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3-Bedroom From $2.83M
893 - 904 sqft
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4-Bedroom From $3.08M
958 sqft
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4-Bedroom From $4.31M
1,216 sqft
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4-Bedroom+Study From $4.66M
1,335 sqft
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4-Premium+Study From $5.44M
1,528 sqft
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5-Bedroom Premium From $6.25M
1,755 sqft
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Penthouse $
2,648 - 2,669 sqft
WHY CHOOSE The Serra Residences
A New Freehold in One of Singapore’s Most Connected Neighbourhoods
The Serra Residences arrives at 7 Bassein Road as a quiet but significant addition to District 11, one of Singapore’s most enduring residential addresses. Developed by Far East Organization, Singapore’s largest private property developer, this single 28-storey tower comprises 133 freehold homes — from two-bedroom-plus-study apartments to two penthouse residences — sitting within a gently elevated, green enclave on Bassein Road, moments from the energy of Novena.
For families, the appeal starts with what’s already in place. St Joseph’s Institution Junior, Hong Wen Primary School, and Lee Kong Chian School of Medicine are all within 1km, and the surrounding Novena neighbourhood has long been one of the city’s most self-contained, with hospitals, schools, retail, and parks all reachable without a car. For those who value proximity to Singapore’s medical district — and the community it draws — this is a neighbourhood that has quietly built that identity over decades, and continues to deepen it with Health City Novena’s ongoing expansion toward its 2030 completion.
For those looking at this from a longer-term perspective, freehold land in District 11 is a finite commodity. The Serra Residences sits on two freehold lots along Bassein Road, a quiet residential road flanked by greenery and established bungalow and condominium neighbours. That combination — freehold tenure, a boutique 133-unit development, and a CCR address — is simply not something that comes around often in this part of the island.
The development also benefits from what is coming. The redevelopment of 2 Moulmein Road, awarded to Country City Investment — the team behind Dempsey Hill — is targeted to open in the first quarter of 2027, introducing F&B, wellness, and community spaces to a heritage site that sits within walking distance of The Serra Residences.
Before you commit to The Serra Residences, it is worth understanding what Health City Novena actually means for property values in this part of Novena. We have written a detailed, independent analysis covering the rental demand case, the capital appreciation argument, and the one question every serious buyer should ask before prices are released. Read the full article: Health City Novena and The Serra Residences — Will It Really Boost Property Values?
Overviews
ADDRESS
7 Bassein Road
DEVELOPER
Far East Organization
TENURE
Freehold
SITE AREA
51,396 sqft
TOTAL UNITS
133
EXPECTED TOP
Est. Q4 2030
The Serra Residences
e-Brochure & Price Guide
See the floor plans, facilities, and early pricing for The Serra Residences, the new condo at Holland Link before showflat opens!
LOCATION
The Serra Residences sits within a quiet, slightly elevated pocket of Novena on Bassein Road, tucked between Jalan Tan Tock Seng and Akyab Road. It’s a residential street rather than a main road, which gives the development a sense of remove that you don’t always find this close to an MRT station — the brochure puts Novena MRT at an eight-minute walk, and that access to the North-South Line puts Orchard four stops away and the city centre comfortably within reach.
Daily life around Novena is well sorted. Square 2 and Velocity@Novena Square are both seamlessly connected to Novena MRT, covering supermarkets, dining, and shopping without needing to drive. Orchard Road is a few minutes further by car or train. For hawker food, Pek Kio Market and Food Centre and Whampoa Food Centre are both nearby, and the neighbourhood’s existing cluster of private hospitals — Mount Elizabeth Novena Hospital, Tan Tock Seng Hospital, Novena Medical Centre, and Novena Specialist Centre — means that healthcare of nearly every kind is within short reach.
Families in particular will find the school landscape here compelling. St Joseph’s Institution Junior, Hong Wen Primary School, and Lee Kong Chian School of Medicine are all confirmed within 1km of the site, as shown in the brochure’s location map. For parents navigating Singapore’s primary school registration phases, that proximity to multiple schools within the 1km band genuinely matters — though proximity alone does not guarantee a place, and registration eligibility depends on a range of factors including citizenship, sibling priority, and phase allocation.
Beyond the schools and shops, the neighbourhood is also on the edge of something new. The 2 Moulmein Road site, awarded to Country City Investment in December 2025 and targeted to open in the first quarter of 2027, is set to introduce restaurants, cafes, sports facilities, playgrounds, and pet-friendly spaces across a 91,000 square metre heritage estate. The brochure describes it as a short walk away, and if the finished product carries any resemblance to what Country City Investment built at Dempsey Hill, it would add a meaningful lifestyle dimension to what is already a well-served part of the city.
STrictly by appointment only
Showflat Viewing
Step inside The Serra Residences showflat to experience the layouts, orientations and finishes in person. View the full unit mix, understand the pricing structure, and get clarity on progressive payments before the official booking day.
Your questions answered
Frequently Asked Questions
Where is the showflat for The Serra Residences?
Register your interest to receive the showflat address, along with the latest updates on pricing, floor plans and preview availability.
What is the price for The Serra Residences?
Refer to the “Price” section for more updates or register now to receive the complete guide once available.
What unit types are available at The Serra Residences?
The Serra Residences offers a mix of 2-Bedroom+Study Premium to 5-Bedroom catering both to investors and owner-occupiers.
Where is The Serra Residences located, and how accessible is it?
The Serra Residences is located at 7 Bassein Road in District 11, within the Novena area. The development sits along a quiet residential street in a gently elevated enclave, surrounded by greenery and established homes, while remaining well within reach of one of Singapore’s most connected neighbourhoods.
Residents will be an eight-minute walk from Novena MRT Station on the North-South Line, which provides direct access to Orchard Road, the CBD, and other key destinations across the island. For drivers, the Central Expressway is easily accessible, and Orchard Road is just a few minutes away by car. The surrounding road network makes daily commuting straightforward whether by public transport or private vehicle.
When is the preview and launch for The Serra Residences?
The Serra Residences showflat opens 2nd October 2026 and will launch on 15th October 2026 for sale.
Why should I view The Serra Residences during the preview period?
The preview period allows you to understand pricing, layouts and availability early. It also gives you more time to shortlist units and plan ahead before booking opens on launch day.
How do I choose the right unit at The Serra Residences?
Choosing the right unit depends on factors such as layout efficiency, stack position, facing and budget. Reviewing these early helps you avoid last-minute decisions when availability becomes more limited.
How can I secure a preview appointment?
You can register your interest to receive updates, price guide information and available preview slots. Early registration helps ensure better access to preferred viewing times.
By Award
Winning Developer
Far East Orangisation
Far East Organization has been building homes in Singapore since 1960, and by any measure it is the country’s most established private developer. Over more than six decades, it has delivered over 780 developments across all segments of real estate, including more than 55,000 private homes. The organisation includes three listed entities — Far East Orchard Limited, Far East Hospitality Trust, and Yeo Hiap Seng Limited — and operates alongside its Hong Kong-based sister company Sino Group across Singapore, Malaysia, Australia, China, Japan, Taiwan, and beyond.
Its track record in quality has been recognised internationally. Far East Organization has won 14 FIABCI World Prix d’Excellence awards, which is widely regarded as the highest honour in international real estate. That’s not a number accumulated quickly — it reflects decades of consistent delivery across residential, commercial, and hospitality projects.
Interested in The Serra Residences?
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Disclaimer: This website is independently managed by the marketing agent and is not the official website of the developer. All content is provided for general information purposes only. All photos and images used are for illustration purposes only. Our role is to share updated project information and assist with arranging showflat appointments. Buyers do not pay any commission; all fees are paid directly by the developer. This site may contain forward-looking statements that involve assumptions, risks, and uncertainties. While every effort is made to ensure accuracy, neither the developer, Beanbox Pte Ltd nor the agent shall be held liable for any inaccuracies, omissions, or changes. To the fullest extent permitted by law, all information, visuals, and illustrations are not contractual and may differ from the final product. Artist impressions are for illustration purposes only. Registering through an agent gives you unbiased advisory at zero additional cost — direct developer pricing applies. All prices, information, and renderings are indicative and subject to change without notice. Buyers should conduct their own due diligence and seek independent legal and financial advice before committing to any purchase.